“What we eat has changed more in the last forty years than in the previous forty thousand”
Post-World War II, industrialised farming practices gained momentum. Large-scale mechanisation and monoculture farming promised increased yields, but at the cost of biodiversity and soil health.
Chemical pesticides and synthetic fertilisers promised higher yields but caused environmental and health issues.
Fast-food chains globally shifted diets toward convenient, processed foods, prioritising taste over nutrition.
In the early 1990s, reliance on cheap, processed fats increased risks for heart health and other diseases.
Supermarkets revolutionised food shopping, marginalising small farmers and prioritising profit over sustainability.
By the mid-2000s, sugary foods and drinks fueled global obesity and diabetes.
The Paris Agreement highlighted urgent climate action for agriculture and food security, fostering global cooperation.
By the late 2010s, a worsening food system crisis spurred urgent calls for change.
COVID-19 exposed global food supply chain vulnerabilities, emphasising resilient local systems.
Climate change-induced extreme weather disrupts crops, urging sustainable agricultural practices.
Pandemic and climate impacts heightened global food insecurity, affecting millions worldwide.
Governments and grassroots groups advocate for sustainable agriculture and food justice policies.
Calls for food system reform peak amid health, environmental, and security crises.
What is
A community that connects you to your food’s origins
A guide to help you make mindful, ethical choices
A mission to protect our planet and support its people
Let's unite to cultivate a just, sustainable, and vibrant food system
We're sowing seeds of change through education, advocacy, and action. Join us in reimagining our relationship with food.
We Choose
Sustainable Choices
Discover farming practices that protect the planet
Healthier Living
Find simple ways to eat better and live healthier
Connecting Communities
See where your food comes from and how it’s made
FAQs
The Team Driving This Cause
